Home Internet access costs more in UK

Home Internet access costs more in UK
Melanie Reynolds The UK tops Europe as the most expensive place for home Internet access, according to analysts Datamonitor. Despite having the second highest number of subscribers at over two million, the average subscription cost per month for the UK was $25.44 in 1998. Germany, which at over 4.5 million has the largest number of subscribers, was second highest with a monthly cost of $24.14. Sweden’s near one million subscribers had the lowest fees at just $5.29. Yet despite the high costs, Datamonitor expects the UK home on-line market market to be boosted with the advent of free Internet access services. “The monthly subscription barrier is not there anymore, if people want free access it’s out there,” said Datamonitor analyst Steven Adshead. “The only impediment is the cost of the telephone calls. In the US local calls are free.” Dixons’ Freeserve has already succeeded in gaining 900,000 subscribers, almost half the UK market. Such competition will spur service providers to reduce access costs, as has already happened in the more mature European markets.


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