Intel, Analog and Mattel venture unveils first toys

Intel, Analog and Mattel venture unveils first toys
Tom Foremski
Intel announced a partnership with Analog Devices to produce DSP chips and a separate alliance with toy maker Mattel to produce electronic toys.
Intel and Analog will develop a fixed-point, low-power DSP core designed to process video, image, voice and data for use in embedded communication and computing devices. Intel said that the alliance was prompted by the rapid convergence of digital communications and computing.
The two companies will create a joint design group in Austin, Texas with the first design expected in the second half of 2000.
Intel also said that it has teamed with US toy maker Mattel to produce a range of electronic toys. The first two will be shown next week at a trade show and are the Intel Play X3 Microscope and Intel Play Me2Cam digital camera. Both are priced at $99.


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