Intel debuts 3D PC chipset

Intel debuts 3D PC chipset
Richard Ball Intel has introduced its first PC chipset to integrate a 3D graphics controller in an assault on the low end PC market. The 810 chipset, formerly code named Whitney, integrates the company’s latest i752 graphics controller. “It’s not the first entry into this category,” said industry analyst Jon Peddie of Jon Peddie Associates. “Via, ALI and SiS already have products in the market with embedded graphics.” But these alternative chipsets work with clone x86 devices from AMD and Cyrix. Along with its Celeron processors, Intel now has a route to cheaper PCs. “It will potentially reduce PC costs, and make Intel more cost competitive,” said Peddie. Cost for the 810 varies from $25.50 to $32 in 1,000-unit quantities, depending on the version. “At that price it’s excellent graphics, really good value for money,” said Peddie. Intel has also released a standalone version of the i752 3D graphics core. “The i752, although it has a fairly aggressive price, has performance comparable to last year’s products,” said Peddie. This is fine within the context of the 810 chipset. But i752’s performance is not enough for a standalone chip. However, the move confirms Intel’s intention to stay in the graphics chip market. Much more powerful products will be announced in a year or two. “Intel’s not going to roll over for anybody,” observed Peddie.


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