Intel rebrands Pentium II

Intel rebrands Pentium II
Tom Foremski
Intel has named its high end Pentium II microprocessors Xeon, to distinguish them from its low end Celeron microprocessors.
The Xeon chips feature larger and faster level 2 caches. Intel is trying to target specific computer market segments with specialised microprocessors rather than offering general-purpose chips for a variety of applications.
“This is another step in the evolution of our Intel Inside branding strategy,” said Dennis Carter, vice president of Intel’s Sales and Marketing Group. “The purpose of having separate brands is to give users the ability to quickly and easily identify the system with the processor that best suits their needs. The Pentium II Xeon brand will now identify processors for enterprise servers and workstations.”

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