Korean DRAM meets PC-100

Korean DRAM meets PC-100
David Manners in Taiwan Korea is implementing an aggressive strategy for the PC-100 DRAM market with Samsung planning to have 90 per cent of its production meeting the specification by the end of this year. LG plans for 80 per cent of its production to meet PC-100 by the year-end, and Hyundai expects that “over 50 per cent” of its DRAM output will be PC-100-compliant in the fourth quarter. The companies have split three ways between the interface options with Samsung preferring double data rate (DDR), LG plumping for Rambus, and Hyundai favouring SyncLink. “The workstation and server people prefer DDR because DDR is an evolutionary path for higher performance and higher densities and Rambus is not. We can produce DDR at a lot cheaper cost than Rambus,” Eui Yong Chung, director of worldwide marketing at Samsung, told EW. Nonetheless Samsung is not ignoring Rambus – it expects to have a 64Mbit direct Rambus DRAM out in the fourth quarter. LG’s general manager of marketing, S.S. Lee, said: “We are concentrating on Rambus. We think, next year, that Rambus will be the strongest PC memory.” “Hyundai is chairman of the SyncLink consortium – SyncLink has the advantage over Rambus in terms of cost,” said Soon Y Hwang, senior manager at Hyundai. Korea’s big three are pursuing the classic semiconductor industry strategy for bad times – to run faster with the technology. “The last thing we should do is cut back on R&D,” says Hwang.


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