MediaQ introduces low cost 2D graphics accelerator and controller

MediaQ introduces low cost 2D graphics accelerator and controller
Tom Foremski
Silicon valley startup MediaQ has introduced a low cost 2D graphics accelerator and controller aimed at handheld computer and consumer electronics devices.
The MQ-200 device includes the graphics accelerator, LCD controller and 2 megabytes of on chip DRAM. A key feature of the chip is its flexible host interface allowing it to be used with StrongARM, MIPS and SuperH microprocessors. These types of microprocessors are optimised to run devices that support Microsoft’s Windows CE operating system designed for non-PC devices.
Industry analyst Jim Turley, at US market research firm MicroDesign Resources, notes that “wisely, MediaQ is staying well away from the 3D- accelerator fray, focusing entirely on low-cost devices that the company hopes will become commonplace. Its integrated DRAM is unusual but eliminates the need for an external frame buffer, making the chip attractive for devices that need an LCD, modest 2D graphics performance, and a small footprint on the PCB.”
Volume production begins in the second quarter and the device price is $28 in 1,000 unit orders.


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