NTL offers first interactive TV service

NTL offers first interactive TV service
Melanie Reynolds
The UK’s first interactive TV service is now available via NTL’s TV-Internet set-top box. The communication company’s service, delivered via a BT phone line, offers customers access to shopping, news, sport, travel and local information through their TV.
A keyboard is available for sending e-mail. The service will be offered via digital terrestrial TV and NTL’s own cable network later this year.
“The whole essence of what we’re doing is making the content feel like television,” said Jason Rogers, technology director. “It doesn’t look like small text and a million different frames like an Internet page.” The company intends to add games over its network from the autumn.
NTL is already looking for enhanced set-top box performance next year to better display graphics and content.

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