Pace man in attack on digital TV critics

Pace man in attack on digital TV critics
Richard Wilson Chief executive of set-top box manufacturer Pace Micro Technology has attacked the “doom merchants” who are predicting the failure of digital TV services when they launch in the UK later this year. “The doom merchants were around in the early days of television too,” said Pace CEO Malcolm Millar. “When we look at the sale of television licences in the UK over the last 50 years, over 21 million in 1996, we can see just how wrong they were.” Digital terrestrial TV operator British Digital Broadcasting (BDB), which plans to launch its first service in the last quarter of the year, has said that it will breakeven with fewer than two million subscribers. BDB said that three million subscribers will give it profits of ?100m. “All television is going digital. The only real question is when,” said BDB chairman Michael Green. Pace’s Millar believes that the technological challenges of digital TV have been met. It is up to the broadcasters and marketeers to make digital services a success, he said.


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