Philips Trimedia gets Intel motherboard design win

Philips Trimedia gets Intel motherboard design win
Tom Foremski Philip’s Trimedia processor is reported to have won its most prestigious design win to date – onto the Intel motherboard in order to speed up MMX multimedia processing. The design win appears to ensure the success of the Trimedia chip, said to perform four billion operations a second at 100MHz, which has been under development at Philips throughout the 1990s and in volume production since last year. Other design wins are at Apple – for the PowerMac machine – which has been announced, and at Sony – which has yet to be. Although official sources at Philips are not commenting on the Sony and Intel design wins, saying “We do not talk about relationships with our customers”, they are not denying that they have won the design-ins. Similarly Intel is not denying that it has designed in the Trimedia chip. It is thought that Intel needs the Trimedia coprocessor to speed up the MMX handling capabilities of its motherboards. According to Apple the Trimedia chip allows it to outperform Intel’s MMX by anything from ten to one hundred times. While Trimedia is currently priced to top end PCs, Philips’ strategy is to steadily increase Trimedia clock speeds while dropping prices, so eventually making it suitable for the cheapest computers.


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