Siemens arm in wireless link-up

Siemens arm in wireless link-up
Alex Mayhew-Smith in Berlin Siemens’ information and communications division is close to forming a partnership to develop its next generation wireless information appliances. Volker Jung, a Siemens AG executive responsible for the division, said the company was talking to several potential partners and that a deal is expected in the coming month. Jung refused to comment on speculation that Siemens was in talks with Microsoft and Symbian, the joint venture set-up to promote Psion’s EPOC32 operating system. “Information and communications is expanding at over ten per cent a year, it will take over our other industries,” said Jung. He predicted an equal annual sales growth for his division for the next five years. Jung said that Siemens is keen to form a strategy that focuses on partnerships and hinted that the firm was negotiating other joint ventures. Jung said: “In all expansions we will keep an eye on economic value added and value for shareholders. We will not make any over-valued acquisitions.” The company also announced its strategy to expand its share of the mobile phone market. “Our aim is to be number three in the mobile phone business,” said Jung. Siemens claims it is world number five among mobile phone manufacturers. Siemens plans to increase its market share with the introduction of a low-cost mobile phone. Last year the company had made the mistake of concentrating on high-end, expensive mobiles, said Jung.


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