TI to broaden its analogue outlook

TI to broaden its analogue outlook
Richard Ball Texas Instruments (TI) is to expand its analogue and mixed-signal product lines, taking advantage of a market whose worth now exceeds that of DRAM. To date, the company has concentrated on specialist products in the analogue and mixed-signal area, for applications such as mobile phones, hard drives and modems. Since this accounts for only a third of the total $23bn market, TI now plans to address standard products such as data converters, power supplies and op-amps. “Analogue and mixed-signal are an integral part of TI’s DSP market,” said Uwe Mengelkamp, TI’s mixed-signal marketing manager. “We want to expand our focus beyond the high end.” The products indicate that TI will be up against firms such as National Semiconductor. Most of the products are designed to interface to TI’s range of DSP devices. “Every dollar of DSP sold has $1.70 of analogue and mixed-signal associated with it,” Mengelkamp said. To cope with the new design effort, Mengelkamp claims TI has tripled its analogue engineering staff numbers. The company has 1,000 designers worldwide. The company has 15 wafer fabs, of which nine are for mixed-signal and logic products. TI has stolen a march on other semiconductor companies by launching an RF modulator, synthesiser and power amp driver chip for mobile phones made entirely in BiCMOS.


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