Apple takes 83% of smartphone industry profit on 15% unit market share

Apple took 83.4% of the profits of the smartphone industry in Q1, reports Strategy Analytics, despite having only 14.9% market share measured in units.

Apple's store on 5th Avenue, New York

Apple’s smartphone operating profit was $10.2 billion on revenues of $51.6 billion.

Samsung took 12.9% of the profits of the smartphone industry despite having a 22.8% market share measured in units.

Samsung’s smartphone operating profit was $1.58 billion on sales of $79.2 billion.

OPPO took 4.7% of the smartphone industry’s profits with a unit market share of 7.4%.

OPPO’s operating profit was $254 million on sales of $5.4 billion.

Huawei took 3.5% of the smartphone industry’s profit with a unit market share of 9.8%

Huawei’s operating profit was $226 million on sales of $6.5 billion.

VIVO, which is owned by BBK Electronics which also owns OPPO, took 4.5% of the smartphone industry’s profits with a unit market share of 5.2%.

In 2016, Apple reportedly held a 92% share of mobile phone profits.


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